Title             Health Services Advertising

Modality      Online course

Date              Tuesday 18 and Wednesday 19 August 2021

Duration         6 hours

Schedule           9: 00-12: 00 hours

Speaker          QFB Eduardo López Vazquez

Platform      Zoom

cost

-------------------------------------------------- ----------------

$ 1,500.00 (PER PERSON) Taxes Included

-------------------------------------------------- ----------------

It includes

• Online Course 6 hours
• Online speaker
• Digital material
• Electronic diploma issued by REGULATE
• Constancy DC-3 (Endorsed STyPS)

TEMARY

• Health Control of Advertising
• Advertising Investment in Mexico
• Regulatory framework

- Laws

- Regulations

• Basic concepts

- What is Advertising?

- Exception

- Broadcast media

• Advertising

- How is the advertising of Health Services regulated?

- General considerations

- Provisions applicable to Health Services

- How to advertise effectively?

• Processing before COFEPRIS

- Advertising Permission / Advertising Notice, What is the difference?

- How to determine the procedure that I require before COFEPRIS?

• Digital Advertising

- What is digital advertising?

- Own Content.

- Variable content.

- Examples.

- Community Manager.

• Digital Advertising Authorization.

How to raise my project?

- Content of the digital advertising format.

- Examples.

• Improvement opportunities.
• Special Considerations.
• Preparation of the Advertising Dossier.

- Documents that make up the dossier.

- Arming the file.

• Frequent mistakes and reasons for rejection
• Conclusions

GRADES

• The deadline to finalize your payment will be 3 days before the event.
• DO NOT REGISTER IF YOU ARE NOT SURE TO TAKE THE ONLINE COURSE SINCE YOU WILL BE MAKING THE OPPORTUNITY FROM ANOTHER INTERESTED PERSON.
• At the end of your registration, our REGULATE team will send you a registration confirmation email and the payment information will be sent.