Tue, May 04

|

Zoom

Online Course Advertising for Health Services

The participant will obtain the necessary tools to evaluate the publicity projects of the health services business, managing to give timely and strategic follow-up to this type of procedure.

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Online Course Advertising for Health Services

Horario y ubicación

May 04, 2021, 9:00 AM CDT – May 05, 2021, 12:00 PM CDT

Zoom

Acerca del evento

Title               Advertising for Health Services 

Modality       Online course

Date              Tuesday 04 and Wednesday 05 May 2021

Duration         6 hours

Schedule            09: 00-12: 00 hours

Speaker          QFB Eduardo López Vazquez

Platform        Zoom

cost

$ 1500.00 (PER PERSON) Taxes Included

It includes

  • Online Course 6 hours
  • Online speaker
  • Digital material
  • Electronic diploma issued by REGULATE
  • Constancy DC-3 (Endorsed STyPS)

TEMARY

  • Health Control of Advertising
  • Advertising Investment in Mexico
  • Regulatory framework

- Laws

- Regulations

  • Basic concepts

- What is Advertising?

- Exception

- Broadcast media

  • Advertising

- How is the advertising of Health Services regulated?

- General considerations

- Provisions applicable to Health Services

- How to advertise effectively?

  • Processing before COFEPRIS

- Advertising Permission / Advertising Notice, What is the difference?

- How to determine the procedure that I require before COFEPRIS?

  • Digital Advertising

- What is digital advertising?

- Own Content.

- Variable content.

- Examples.

- Community Manager.

  • Digital Advertising Authorization.

How to raise my project?

- Content of the digital advertising format.

- Examples.

  • Improvement opportunities.
  • Special Considerations.
  • Preparation of the Advertising Dossier.

- Documents that make up the dossier.

- Arming the file.

  • Frequent mistakes and reasons for rejection
  • Conclusions

GRADES

  • The deadline to finalize your payment will be 3 days before the event.
  • DO NOT REGISTER IF YOU ARE NOT SURE TO TAKE THE COURSE SINCE YOU WILL BE MAKING THE OPPORTUNITY FROM ANOTHER INTERESTED PERSON.
  • At the end of your registration, our REGULATE team will send you a registration confirmation email and the payment information will be sent.
  • This course will take place with the recommended sanitary measures.

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