Tue, May 04
|Zoom
Online Course Advertising for Health Services
The participant will obtain the necessary tools to evaluate the publicity projects of the health services business, managing to give timely and strategic follow-up to this type of procedure.
Horario y ubicación
May 04, 2021, 9:00 AM CDT – May 05, 2021, 12:00 PM CDT
Zoom
Acerca del evento
Title Advertising for Health Services
Modality Online course
Date Tuesday 04 and Wednesday 05 May 2021
Duration 6 hours
Schedule 09: 00-12: 00 hours
Speaker QFB Eduardo López Vazquez
Platform Zoom
cost
$ 1500.00 (PER PERSON) Taxes Included
It includes
- Online Course 6 hours
- Online speaker
- Digital material
- Electronic diploma issued by REGULATE
- Constancy DC-3 (Endorsed STyPS)
TEMARY
- Health Control of Advertising
- Advertising Investment in Mexico
- Regulatory framework
- Laws
- Regulations
- Basic concepts
- What is Advertising?
- Exception
- Broadcast media
- Advertising
- How is the advertising of Health Services regulated?
- General considerations
- Provisions applicable to Health Services
- How to advertise effectively?
- Processing before COFEPRIS
- Advertising Permission / Advertising Notice, What is the difference?
- How to determine the procedure that I require before COFEPRIS?
- Digital Advertising
- What is digital advertising?
- Own Content.
- Variable content.
- Examples.
- Community Manager.
- Digital Advertising Authorization.
How to raise my project?
- Content of the digital advertising format.
- Examples.
- Improvement opportunities.
- Special Considerations.
- Preparation of the Advertising Dossier.
- Documents that make up the dossier.
- Arming the file.
- Frequent mistakes and reasons for rejection
- Conclusions
GRADES
- The deadline to finalize your payment will be 3 days before the event.
- DO NOT REGISTER IF YOU ARE NOT SURE TO TAKE THE COURSE SINCE YOU WILL BE MAKING THE OPPORTUNITY FROM ANOTHER INTERESTED PERSON.
- At the end of your registration, our REGULATE team will send you a registration confirmation email and the payment information will be sent.
- This course will take place with the recommended sanitary measures.